All-in-one Fuel & Hydration
INFINIT was started by a group of athletes with one goal: To create a simpler way to fuel & hydrate.
Without the right hydration and fueling strategy, dehydration and low blood sugar can derail a bike ride and ruin your day in a hurry. But the old “pocket full of stuff” method of fueling can feel like conducting a science experiment on two wheels at 150bpm.
We simplify things by putting all your nutrition right in your bottle... So all you have to do is drink your stuff and go.
- CUSTOMIZABLE — We tailor formulas to match what each individual really needs. Dial in calories, flavor strength, electrolytes & more.
- ALL-IN-ONE SIMPLICITY — Just drink a bottle an hour for everything you need to go the distance. No gels, bars, chews or salt tabs.
- MAX ABSORPTION — Scientifically formulated to be isotonic for max absorption — INFINIT tastes good and goes down easy, even in the most extreme conditions.
Go Custom. For You, By You.
Get the most out of the hard work you put in by nourishing your body with clean nutrition tailored to your personal nutritional needs & fitness goals.
Create your own energizing hydration drink mix to prime and rehydrate, and personalize your protein to support muscle growth and recovery.
Start from scratch or let a Registered Dietitian guide you through the process.
Our Most Popular Preset Blends
Situationally formulated to meet the needs of the masses, INFINIT Preset mixes are a great place to start.