MULTISPORT

Swim, Bike, Run, Fuel

INFINIT was started by a group of triathletes with one goal: To create a simple all-in-one way to both fuel & hydrate.

Nutrition is one of the core disciplines of endurance sports. Without the right hydration and fueling strategy, your body simply cannot perform and go the distance in sports like triathlon and duathlon. But the old “pocket full of stuff” method of fueling can feel like conducting a science experiment at 150bpm.

We simplify things by putting all your nutrition right in your bottle... So all you have to do is drink your stuff and go.

CUSTOMIZABLE — We tailor formulas to match what each individual really needs. Dial in calories, flavor strength, electrolytes & more.
ALL-IN-ONE SIMPLICITY — Just drink a bottle an hour for everything you need to go the distance. No gels, bars, chews or salt tabs.
MAX ABSORPTION — Scientifically formulated to be isotonic for max absorption — INFINIT tastes good and goes down easy, even in the most extreme conditions.

Custom Hydration and Custom Protein single serving packets

Go Custom. For You, By You.

Get the most out of the hard work you put in by nourishing your body with clean nutrition tailored to your personal nutritional needs & fitness goals.

Create your own energizing hydration drink mix to prime and rehydrate, and personalize your protein to support muscle growth and recovery.

Start from scratch or let a Registered Dietitian guide you through the process.

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Our Most Popular Preset Blends

Situationally formulated to meet the needs of the masses, INFINIT Preset mixes are a great place to start.

“I did my first Ironman in 2017 using Infinit, and it is the only nutrition I've used since... Infinit nutritionists have helped me tweak my nutrition along the way. Infinit is the best and it makes race day so much easier!"

Becky, Triathlete

"Found infinit though my local bike shop (Arnold’s Bike, Columbus GA). It helped me through my first 70.3 in Augusta and maintained my journey of 180+ lbs loss, in this wonderful sport of triathlon."

Bradley, Triathlete

"My coach suggested that I try INFINIT Nutrition before my first Ironman 70.3 race under her guidance back in 2014. It was a game changer for me and I have been using it ever since! Once I became a coach myself, I became Infinit sponsored and now I always recommend the Infinit line to my athletes!"

Courtney, Triathlete & Coach

“A friend of mine who had been using Infinit for years recommended it to me. Since then I have done several Olympic distance Tri's, five half Ironmans, and since last weekend one full Ironman, all fueled by Go Far.”

Frans, Triathlete

"I battle with nausea on longer tri events and Infinit helps keep me fueled and my stomach settled. I also love my personalized recovery protein! Best tasting protein ever!!! I love the product as well as great customer service."

Jennifer, Triathlete

"A friend suggested Infinit with the custom blends back in ‘07. I haven’t looked back. Infinit has helped fuel chasing the Kona dream (check), and all of the many races since. Simplicity in fueling with my custom blend to keep me going in training and racing."

Jamie, Triathlete

"After many failed nutrition plans, I decided to try Infinit because I'd heard of many success stories and I have a sensitive stomach and have trouble digesting while working out. Infinit has allowed me to have my best race season yet and gave me ZERO issues during Michigan 70.3 and I managed a huge PR as a result of no cramping and no GI issues. Go Far and Mud are my go-to mixes!"

Danielle, Triathlete

"Infinit was suggested to me by a Tri Coach when I was looking to clean up my nutrition both in and out of sport. I love the lack of additives, customization, flavors and categories of product. I race short and long course triathlon and Infinit has gotten me through a few full Ironmans now with PR finishes. I am so happy I found it and can’t imagine using anything else."

David, Triathlete