Creatine isn’t just for bodybuilders. Learn how this science-backed supplement can help endurance athletes boost sprint power, speed recovery, and improve hydration — without unwanted bulk.

Protein isn’t just for bodybuilders—it's a critical part of endurance performance. This article breaks down how much protein runners, cyclists, and triathletes really need, when to take it, and how a strategic liquid nutrition plan can help you hit your goals without overcomplicating your fueling.

Whether you're training for an ultra or grinding through sweaty summer sessions, understanding how you sweat is essential. That’s where personalization comes in. And for athletes with high sodium losses, there's a specific ingredient that can make a big difference without wrecking the flavor of your sports drink: Sodium Citrate.

Who said hydration was only for performance? Spice up your hydration game with an INFINIT Salted Cinnamon Cider!⁠ This delicious salted & hydrating cocktail can be made using your very own Apple Cinnamon Custom Hydration Blend, or regular Apple Cider.

Let’s face it. There are A LOT of protein powders and supplements out there claiming to be the secret to performing better, losing weight, living forever or any number of magical effects. It can be pretty confusing, and sometimes overwhelming, to know what product will really help reach your goals and which ones are just smoke and mirrors backed by baseless claims.

Since our inception 15 years ago, INFINIT has been a world leader in the custom nutrition movement. We’ve been creating customized, all-in-one isotonic solutions designed to both hydrate and eliminate the need for any gels, salt pills or extra food to fuel the world’s most demanding endurance sports for years. The launch of a Custom Protein Recovery platform, with the ability to create personalized protein blends for each individual, was a natural progression for us.

Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.

In the sport of Triathlon few names illicit the same reaction as Andy Potts. If you have ever been at a race with him, or have had the opportunity to talk to him, you will know why people regard him as “The Good Guy of Triathlon.” We here at INFINIT are proud to announce that Andy is now a part of Team INFINIT.

We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.

Vegan Blend Protein is available as an alternative to our standard whey protein isolate. The plant-based protein blend is a complete protein blend consisting of 50% organic brown rice protein and 50% faba (aka "fava") bean protein. The Vegan Protein blend is rich in vitamins and minerals like potassium, magnesium, and b-complex vitamins. Selecting the Vegan Protein Alternative for your Custom Mix will increase the osmolality of your blend slightly due to the higher nutrient content

It’s the first one day classic of the World Tour, and at 293km, it’s also the longest. If you add the neutral zone the race goes well past 300km. With a start at 10am it’s important to have a good breakfast and important to fuel up right before the race start. Milan San Remo, despite the distance, is known for having a very quick start. Usually on average it takes an hour for the break to establish itself and it’s not uncommon for the fast racing to last up to two hours. At speeds of 30 mph it takes a while for the right group to escape and for the field to grow tired of chasing everything down.

First off I just want to say that my main competition Kelly Magelky turned out to be one of the coolest guys I have ever met! His attitude throughout the race towards my crew and me was really incredible, plus the guy is super strong and he made this hard race even harder.