Creatine isn’t just for bodybuilders. Learn how this science-backed supplement can help endurance athletes boost sprint power, speed recovery, and improve hydration — without unwanted bulk.

When it comes to what’s in our food, synthetic colors have long been a hot topic of discussion. Following the FDA’s ban on Red Dye #3 we thought we’d take a closer look at the research that’s out there on these common additives that are widely present in everything from sports drinks to candy and even foods that are marketed to our kids.  

Every athlete is unique. To really optimize a hydration and nutrition plan, athletes need to understand their sweat. Knowing your sweat can provide the pieces of the puzzle and eliminate the guesswork behind electrolyte and fluid replacement strategies.

Insider tips and tricks to help you perform your best, no matter what type of activity you are doing.

We explore the science behind high carbohydrate fueling methods utilizing fructose and their potential as a new gateway to enhanced athletic performance, power output, and recovery in endurance athletes. 

Since our inception 15 years ago, INFINIT has been a world leader in the custom nutrition movement. We’ve been creating customized, all-in-one isotonic solutions designed to both hydrate and eliminate the need for any gels, salt pills or extra food to fuel the world’s most demanding endurance sports for years. The launch of a Custom Protein Recovery platform, with the ability to create personalized protein blends for each individual, was a natural progression for us.

Sugar. This sweet and energy-rich substance (C12H22O11) has been used and treasured by humans for thousands of years. It is one of the world’s oldest documented commodities. It's also one of the most utilized ingredients in the world, and is responsible for bringing sweetness to our lives in the form of baked goods, chocolate, ice cream, and so much more. So why have these once highly valued granular bits of sweetness suddenly found their way into our health-conscious crosshairs?

Whether it’s hitting the highest weights, running/riding/swimming the fastest splits, or burning the most calories, getting the right nutrients pre-workout is essential to perform and feel ready to work hard. With a variety of carbohydrates, protein, and caffeine, MUD is an easy and great product to fuel up before a workout.

We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.

Low blood sugar is never fun. Not only will it cause you to hit a wall during exercise, but it can also make you feel like you literally hit a wall - blurred vision, lightheadedness, nausea, the general feeling that you might suddenly pass out are just some of the symptoms of low blood sugar, also known as “hypoglycemia.“

INFINIT offers vegan friendly Creatine Monohydrate per serving as an optional “Extra” for Custom Fuel formulas and Custom Protein blends. Creatine (Cr) is a commonly used athletic supplement that can enhance performance. Creatine supplementation specifically produces significant benefits in performance during short-duration, high-intensity exercise.

We all know you can carve a pumpkin. But did you know that you can also carve yourself a new body by consuming pumpkin? A body that remains healthy and vibrant...thanks to pumpkin. One that you’ll be able to marvel at with improved vision because of, you guessed it, pumpkin. We’ll explain...