How Much Protein Do Endurance Athletes Need?

How Much Protein Do Endurance Athletes Need?

Protein isn’t just for bodybuilders—it's a critical part of endurance performance. This article breaks down how much protein runners, cyclists, and triathletes really need, when to take it, and how a strategic liquid nutrition plan can help you hit your goals without overcomplicating your fueling.
Sodium Citrate for Athletes: Explained

Sodium Citrate for Athletes: Explained

Whether you're training for an ultra or grinding through sweaty summer sessions, understanding how you sweat is essential. That’s where personalization comes in. And for athletes with high sodium losses, there's a specific ingredient that can make a big difference without wrecking the flavor of your sports drink: Sodium Citrate.
Calculating Calorie Needs

Calculating Calorie Needs

Every athlete and body is unique, so this isn’t going to be a clear cut answer. Every athlete has their own individual needs based on training type and duration, as well as body size and composition. We break down a step-by-step guide to help calculate the number of calories we generally recommend most athletes target each hour of activity.
Hydration in the Dairyland

Hydration in the Dairyland

Tour of America’s Dairyland (TOAD) is a legendary 10 day criterium race series surrounding Milwaukee, Wisconsin. Racers travel from all over the world to compete against the best criterium racers in an effort to take home the pink cow-print leader’s jersey. In a race with conditions as brutal as these and racers going all out for the majority of the race, hydration is a major key to success at the TOAD. 
Ironman Coeur 'd Alene: Why Everyone Should Ride a Felt

Ironman Coeur 'd Alene: Why Everyone Should Ride a Felt

Ironman Coeur 'd Alene was my 14th full Ironman. I crossed the line in 9 hours and 58 minutes after partaking in one of the toughest Ironman battles of my career. The course topography, the Fahrenheit and fierce competition all stepped up to deliver a worthy engagement. 9 hours and 58 minutes is 35,880 seconds. The peculiar thing about this race is the second that stands out most in my mind is the one right before the starter fired the gun. That fraction of time between the command 'Get Set' and the start. Index finger flexed on the trigger.  I remember feeling immensely happy and excited. I was ready for the pain of racing and more than ever I was hoping for a battle. Well, Amber got what she wanted.
INFINIT 101: How to Concentrate for Race Day

INFINIT 101: How to Concentrate for Race Day

One of the most frequently asked questions I get about what is the best protocol for carrying your custom formulas for training and on race day. Here are my thoughts after racing on my custom formula for years but also having worked with literally thousands of coaches and athletes.