Creatine isn’t just for bodybuilders. Learn how this science-backed supplement can help endurance athletes boost sprint power, speed recovery, and improve hydration — without unwanted bulk.

Protein isn’t just for bodybuilders—it's a critical part of endurance performance. This article breaks down how much protein runners, cyclists, and triathletes really need, when to take it, and how a strategic liquid nutrition plan can help you hit your goals without overcomplicating your fueling.

Whether you're training for an ultra or grinding through sweaty summer sessions, understanding how you sweat is essential. That’s where personalization comes in. And for athletes with high sodium losses, there's a specific ingredient that can make a big difference without wrecking the flavor of your sports drink: Sodium Citrate.

Stretching, hydration, protein, massage, compression, cryotherapy — With so many recovery techniques out there, how do you know what actually works? We dig into the research to separate science-backed strategies from mere fitness folklore.

When it comes to optimizing athletic performance and recovery, the science is clear: sleep and nutrition are the ultimate dynamic duo. In this article, we break down these findings and highlight how our products can help you unlock the restorative power of sleep and recovery.

When it comes to what’s in our food, synthetic colors have long been a hot topic of discussion. Following the FDA’s ban on Red Dye #3 we thought we’d take a closer look at the research that’s out there on these common additives that are widely present in everything from sports drinks to candy and even foods that are marketed to our kids.  

Every athlete is unique. To really optimize a hydration and nutrition plan, athletes need to understand their sweat. Knowing your sweat can provide the pieces of the puzzle and eliminate the guesswork behind electrolyte and fluid replacement strategies.

Insider tips and tricks to help you perform your best, no matter what type of activity you are doing.

Leucine, isoleucine, and valine are amino acids better known as branched-chain amino acids (BCAAs). These essential building blocks of protein are unique, and can play a role in fueling, reduced fatigure and soreness, as well as muscle and bone health.

We explore the science behind high carbohydrate fueling methods utilizing fructose and their potential as a new gateway to enhanced athletic performance, power output, and recovery in endurance athletes. 

To hit the sweet spot of energy balance, an endurance athlete should have a proper fueling plan to ingest enough calories. Athletes and elite athletes generally do not consume enough calories to meet the demands of their sport. However, as studies have shown, when energy intake and micronutrient intake were adjusted to the athletes’ training schedules, performance and race times improve. 

The word “diet,” by its definition, describes any food that a person consumes. A diet of Cheetos and soda is still, by definition, a “diet.” But over the years this word has come to represent the idea of losing weight, and often using some sort of restrictive eating plan. We dive into the ins and outs of these popular diets, and what might be the best for your individual needs.