Meet a Couple of Moms Who Know How to Get it Done. Tammy Hassenpflug and Malissa Petrov discuss their experience being athletes and mothers. 

This is my world. I get to come up with new ideas on how to solve issues for endurance athletes. I did this after a 15-year banking career. Yes, I am lucky to do what I do.

Low blood sugar is never fun. Not only will it cause you to hit a wall during exercise, but it can also make you feel like you literally hit a wall - blurred vision, lightheadedness, nausea, the general feeling that you might suddenly pass out are just some of the symptoms of low blood sugar, also known as “hypoglycemia.“

INFINIT offers vegan friendly Creatine Monohydrate per serving as an optional “Extra” for Custom Fuel formulas and Custom Protein blends. Creatine (Cr) is a commonly used athletic supplement that can enhance performance. Creatine supplementation specifically produces significant benefits in performance during short-duration, high-intensity exercise.

We are thrilled to announce the latest addition to the INFINIT Recovery line of products - :RAW Pure Protein Recovery. Check out our official press release to learn more!

Spencer Petrov is quickly becoming one of America's biggest names of up-and-coming CX racers in the world. With huge success both internationally and domestically, Spencer could be America's best chance at winning a CX World Championship in the near future.

Meet Rob Barlow, one of the most adventurous athletes we have ever sponsored. Rob is attempting a feat that has never even been attempted. He is hiking, biking, climbing, and rappelling the 100 highest mountains (the "Centennials") in Colorado without the aid of a car. The effort will require 1200 miles of biking and 500 miles of hiking in 65 days. The average work load is 28 miles per day, 32% hiking and 68% biking. It has never been done before. In fact, the Centennials have never even been navigated in one effort using a car to go between mountain ranges.

Food IS fuel. Without significant amounts of carbohydrates, fats, and protein energy can not be stored, broken down, and used to power our bodies for training. Optimal physiological responses can not occur without adequate substrates that come directly from carbohydrates. Our main energy system that is important for events lasting longer than 2 minutes is the Aerobic System. The human body absolutely needs carbohydrates and fats in order to adapt and improve Aerobic Foundation (AF) processing rates, Prolonged Aerobic Capacity (PAC), and Aerobic Rate Capacity (ARC).

As an INFINIT Formulation Specialist, I hear a handful of common questions everyday. One of the biggest sources of confusion for athletes is how to set up their nutrition strategy for a multisport event like triathlon. Many people assume that a single formula should cover them throughout the entire event. But as I’m about to explain, this simply isn’t the case. The best bike nutrition is NOT the best nutrition for your run, and trying to use the same nutrition for both could potentially create issues for you come race day.

Ironman Coeur 'd Alene was my 14th full Ironman. I crossed the line in 9 hours and 58 minutes after partaking in one of the toughest Ironman battles of my career. The course topography, the Fahrenheit and fierce competition all stepped up to deliver a worthy engagement. 9 hours and 58 minutes is 35,880 seconds. The peculiar thing about this race is the second that stands out most in my mind is the one right before the starter fired the gun. That fraction of time between the command 'Get Set' and the start. Index finger flexed on the trigger.  I remember feeling immensely happy and excited. I was ready for the pain of racing and more than ever I was hoping for a battle. Well, Amber got what she wanted.

Karel and I had a dream in 2014 that we would both try to qualify for the 2015 Ironman World Championship at Ironman Wisconsin (2014). We planned out a season of race-cations including St. Croix 70.3 in May, Ironman Austria in June and then Ironman Wisconsin in September and made sure that our training had us peaking with top fitness come IMWI race day. 

What is the single biggest issue I see with the age groupers I work with? Let me tell you about an e-mail we received. We received a “complaint” from a customer who said he got dehydrated using his custom INFINIT formulation. First, we very rarely get complaints about the product (if ever). It just does not happen that often and it gets our attention fast. Normally it is from the customer doing too much, we see that over and over. They are drinking their product and happily munching on gels and blocks and wonder why they feel like they ate a bag of nails after 5 hours.