SUP can improve stability from your toes to your head, core strength and stability, leg strength and stability, which helps prevent injury, and it can also be used to develop cardiovascular fitness outside of the three main triathlon disciplines as a fun and easy way to cross-train. It can even be used to work on lat strength for your swim or maintain fitness while recovering from injury. But it takes a little bit of knowing what equipment to choose to effectively use SUP to help you to your next PR. In this guide to SUP, we’ll review how triathletes can benefit from standup paddling and how to find the right equipment.

We want to see YOU race in black and gold this season. The Race Like a Pro 2018 Nutrition Giveaway gives you the opportunity to get your race day nutrition covered by rocking INFINIT Cuore gear while you compete and sharing with us on social media! Race Like a Pro will run throughout the entire 2018 season, but to participate you must purchase your INFINIT Cuore gear before the store closes January 28th.

In the sport of Triathlon few names illicit the same reaction as Andy Potts. If you have ever been at a race with him, or have had the opportunity to talk to him, you will know why people regard him as “The Good Guy of Triathlon.” We here at INFINIT are proud to announce that Andy is now a part of Team INFINIT.

Alycia Hill is the 2016 Duathlon National Championship winner. Alycia is primarily a professional triathlete where she excels in long distance, 70.3 and 140.6, races. In her 8 years of competition, Alycia was named one of 2015’s Adventurers of the Year by The Olympian for her top-five finishes in the National Triathlon Championships and two World Championships.

Nicholas Chase is trucking through his 4th year competing among the professional ranks in triathlon. The journey seemed to have evolved quickly but has completely taken over his life. Now Nick co-owns a coaching company where he and 3 other coaches lead over 100 athletes world-wide.

Meet a Couple of Moms Who Know How to Get it Done. Tammy Hassenpflug and Malissa Petrov discuss their experience being athletes and mothers. 

In the sport of Triathlon, AJ Baucco is known for his personality and his style just as much as his race results. As a former punk rock drummer, AJ is very unique in the sport of triathlon. He spent much of his teenage years touring the US with his band, while living out of a van. When he was in his early 20s, a friend introduced him to the sport of triathlon. Triathlon gave AJ direction in his hectic life and it soon began to consume his life all together.

Maverick Multisport started in 2012 with 3 pros and 2 age group athletes. Maverick Multisport was created by Team Director Chris Hutchens as way for those 5 USA based athletes at the time to operate under the same banner and leverage the power of numbers in a team setting to help secure sponsorships with companies like INFINIT Nutrition. Maverick has been working with INFINIT since the team’s creation to create biking and running custom nutrition blends for all of their athletes.

Ironman Coeur 'd Alene was my 14th full Ironman. I crossed the line in 9 hours and 58 minutes after partaking in one of the toughest Ironman battles of my career. The course topography, the Fahrenheit and fierce competition all stepped up to deliver a worthy engagement. 9 hours and 58 minutes is 35,880 seconds. The peculiar thing about this race is the second that stands out most in my mind is the one right before the starter fired the gun. That fraction of time between the command 'Get Set' and the start. Index finger flexed on the trigger.  I remember feeling immensely happy and excited. I was ready for the pain of racing and more than ever I was hoping for a battle. Well, Amber got what she wanted.

One of the most frequently asked questions I get about what is the best protocol for carrying your custom formulas for training and on race day. Here are my thoughts after racing on my custom formula for years but also having worked with literally thousands of coaches and athletes.