More than a passing trend…plant-based diets have gone mainstream. A recent study found that, over the last 15 years, the number of Americans who report following a plant-based diet has increased from 290,000 in 2004 to a whopping 9.7 million in 2020.

Here at INFINIT HQ, we've been working hard behind the scenes on a brand new PRESET Blend featuring our #1 most requested CUSTOM option — Vegan protein! You asked for it. Now, we’re excited to unveil the original all-in-one endurance fuel, and the cornerstone of the INFINIT Nutrition product line, has gone plant-based with the new :GO FAR + plant protein.