More than a passing trend…plant-based diets have gone mainstream. A recent study found that, over the last 15 years, the number of Americans who report following a plant-based diet has increased from 290,000 in 2004 to a whopping 9.7 million in 2020.

Here at INFINIT HQ, we've been working hard behind the scenes on a brand new PRESET Blend featuring our #1 most requested CUSTOM option — Vegan protein! You asked for it. Now, we’re excited to unveil the original all-in-one endurance fuel, and the cornerstone of the INFINIT Nutrition product line, has gone plant-based with the new :GO FAR + plant protein.

What is your main motivation for restricting intake of animal foods? Is it for ethical or religious reasons? Are you concerned about your health? Are you looking to boost performance? While vegetarian diets have a multitude of benefits, many athletes within the endurance sports arena are simply using plant-based diets as means to control food intake and consequent weight. Unfortunately, severe food restriction will create a major barrier to peak performance and optimal health. Find out why.