This is my world. I get to come up with new ideas on how to solve issues for endurance athletes. I did this after a 15-year banking career. Yes, I am lucky to do what I do.

Vegan Blend Protein is available as an alternative to our standard whey protein isolate. The plant-based protein blend is a complete protein blend consisting of 50% organic brown rice protein and 50% faba (aka "fava") bean protein. The Vegan Protein blend is rich in vitamins and minerals like potassium, magnesium, and b-complex vitamins. Selecting the Vegan Protein Alternative for your Custom Mix will increase the osmolality of your blend slightly due to the higher nutrient content

Low blood sugar is never fun. Not only will it cause you to hit a wall during exercise, but it can also make you feel like you literally hit a wall - blurred vision, lightheadedness, nausea, the general feeling that you might suddenly pass out are just some of the symptoms of low blood sugar, also known as “hypoglycemia.“

INFINIT offers vegan friendly Creatine Monohydrate per serving as an optional “Extra” for Custom Fuel formulas and Custom Protein blends. Creatine (Cr) is a commonly used athletic supplement that can enhance performance. Creatine supplementation specifically produces significant benefits in performance during short-duration, high-intensity exercise.

It’s winter time and I’m telling you to get off your butt. I’m not calling you lazy or to tell you to stop sitting on the couch. In fact, it’s important to take some time off and rest the body. A rest period will allow the body to reset both mentally and physically. This doesn’t mean you have to stop exercising but by giving a pause to your usual sport you can make yourself better at your specific sport.

We hope that this note finds all of our INFINIT family with your feet up, getting an extra hour in your favorite chair after a long and successful season. It has been an amazing ride for the past 12 months here at INFINIT headquarters. ​We are blessed to continue to grow our business,​ but have still maintained the important personal relationships with our customers. I still see customers’ names that were the early adapters 11 years ago!

We all know you can carve a pumpkin. But did you know that you can also carve yourself a new body by consuming pumpkin? A body that remains healthy and vibrant...thanks to pumpkin. One that you’ll be able to marvel at with improved vision because of, you guessed it, pumpkin. We’ll explain...

We are thrilled to announce the latest addition to the INFINIT Recovery line of products - :RAW Pure Protein Recovery. Check out our official press release to learn more!

As the sun set on the final UCI race the Kingswood Cyclocross venue in Mason, Ohio Stephen Hyde (Cannondale Cyclocross World) crossed the finish line, arms aloft in front of a loud crowd to take his second victory in as many days of racing at the Cincy CX Festival with PanAm Championships. The men’s Pro UCI C1 (highest international category) at Kings on Sunday capped off two days of racing for amateurs and professionals alike.

Spencer Petrov is quickly becoming one of America's biggest names of up-and-coming CX racers in the world. With huge success both internationally and domestically, Spencer could be America's best chance at winning a CX World Championship in the near future.

Beta-alanine is a hot topic in nutrition for exercise performance. Beta-alanine acts as a “muscle buffering agent” within the cells of muscle tissue. It is a naturally occurring amino acid that many athletes take in order to increase their muscles ability to delay fatigue and recover quicker from exercise. But how does it work?

It's hard for me to believe that in just two days I leave for Hawaii to compete in my 2nd Ironman World Championships. For those of you who do not know me, I have been competing as a pro since 2008. I raced primarily Olympic and Sprint triathlons until doing my first Iron distance race, Challenge Atlantic City in 2014. I ran a 3:08 marathon and won! Since, then I have recorded 5 top-10 Ironman finishes.