When it comes to protein, most people think about weight training, big muscles and "bulking-up". Do endurance athletes need protein DURING training and racing? The answer is maybe... Let's take a closer look at the ins and outs of protein for endurance athletes during training and racing. 

For the past 101 years brave drivers have attacked the four turns of indianapolis Motor Speedway in late May. In that time many things have become familiar pieces of the strong annual tradition of the race.

We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.

Vegan Blend Protein is available as an alternative to our standard whey protein isolate. The plant-based protein blend is a complete protein blend consisting of 50% organic brown rice protein and 50% faba (aka "fava") bean protein. The Vegan Protein blend is rich in vitamins and minerals like potassium, magnesium, and b-complex vitamins. Selecting the Vegan Protein Alternative for your Custom Mix will increase the osmolality of your blend slightly due to the higher nutrient content

Low blood sugar is never fun. Not only will it cause you to hit a wall during exercise, but it can also make you feel like you literally hit a wall - blurred vision, lightheadedness, nausea, the general feeling that you might suddenly pass out are just some of the symptoms of low blood sugar, also known as “hypoglycemia.“

INFINIT offers vegan friendly Creatine Monohydrate per serving as an optional “Extra” for Custom Fuel formulas and Custom Protein blends. Creatine (Cr) is a commonly used athletic supplement that can enhance performance. Creatine supplementation specifically produces significant benefits in performance during short-duration, high-intensity exercise.

Spencer Petrov is quickly becoming one of America's biggest names of up-and-coming CX racers in the world. With huge success both internationally and domestically, Spencer could be America's best chance at winning a CX World Championship in the near future.

Beta-alanine is a hot topic in nutrition for exercise performance. Beta-alanine acts as a “muscle buffering agent” within the cells of muscle tissue. It is a naturally occurring amino acid that many athletes take in order to increase their muscles ability to delay fatigue and recover quicker from exercise. But how does it work?

Food IS fuel. Without significant amounts of carbohydrates, fats, and protein energy can not be stored, broken down, and used to power our bodies for training. Optimal physiological responses can not occur without adequate substrates that come directly from carbohydrates. Our main energy system that is important for events lasting longer than 2 minutes is the Aerobic System. The human body absolutely needs carbohydrates and fats in order to adapt and improve Aerobic Foundation (AF) processing rates, Prolonged Aerobic Capacity (PAC), and Aerobic Rate Capacity (ARC).

INFINIT Formulation Specialists, Ryan and Emily, run down the top 10 questions that they receive from customers during consults. First up, "Do I need more than one INFINIT formula?" 

As an INFINIT Formulation Specialist, I hear a handful of common questions everyday. One of the biggest sources of confusion for athletes is how to set up their nutrition strategy for a multisport event like triathlon. Many people assume that a single formula should cover them throughout the entire event. But as I’m about to explain, this simply isn’t the case. The best bike nutrition is NOT the best nutrition for your run, and trying to use the same nutrition for both could potentially create issues for you come race day.

INFINIT’s exclusive blend of electrolytes is made up of four salts that match your sweat rate. This is primarily sodium, with potassium, calcium and magnesium. Our electrolytes are the most readily absorbable forms and are pharmaceutical grade. Developed by staff nutritionist Kim Brown MS, RD., this blend of these essential salts gives you everything you need for racing or training. Now there is no need to supplement with salt tablets or to juggle pills while running or riding your bike. Unlike most other products, Infinit gives you enough electrolytes to meet your personal goals. Just set the slider bar to suit you and throw the pills away!