What the MUD

What the MUD

Whether it’s hitting the highest weights, running/riding/swimming the fastest splits, or burning the most calories, getting the right nutrients pre-workout is essential to perform and feel ready to work hard. With a variety of carbohydrates, protein, and caffeine, MUD is an easy and great product to fuel up before a workout.
The Link Between Caffeine and Athletic Performance

The Link Between Caffeine and Athletic Performance

Caffeine is one of the most commonly used drugs in the world with millions (probably billions) of people around the world drinking coffee, tea, soft drinks, energy drinks, and taking various caffeine containing supplements on a daily basis. Why do we love caffeine so much? Whether its the morning cup of Joe or the afternoon energy drink to get over the 3:00 slump, we are obsessed (or should I say addicted) to caffeine! It gets us going, keeps us awake, makes us feel good, and helps us swim/bike/run/paddle/lift/climb faster, further, and heavier than without it!
Protein for Endurance

Protein for Endurance

When it comes to protein, most people think about weight training, big muscles and "bulking-up". Do endurance athletes need protein DURING training and racing? The answer is maybe... Let's take a closer look at the ins and outs of protein for endurance athletes during training and racing. 
INFINIT and The Great Spectacle in Racing

INFINIT and The Great Spectacle in Racing

For the past 101 years brave drivers have attacked the four turns of indianapolis Motor Speedway in late May. In that time many things have become familiar pieces of the strong annual tradition of the race.
3 Ways to go Custom

3 Ways to go Custom

We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.
INFINIT Vegan Blend | Plant-Based Protein Blend

INFINIT Vegan Blend | Plant-Based Protein Blend

Vegan Blend Protein is available as an alternative to our standard whey protein isolate. The plant-based protein blend is a complete protein blend consisting of 50% organic brown rice protein and 50% faba (aka "fava") bean protein. The Vegan Protein blend is rich in vitamins and minerals like potassium, magnesium, and b-complex vitamins. Selecting the Vegan Protein Alternative for your Custom Mix will increase the osmolality of your blend slightly due to the higher nutrient content
Hypoglycemia: Why Training on Empty Can Hurt Your Performance

Hypoglycemia: Why Training on Empty Can Hurt Your Performance

Low blood sugar is never fun. Not only will it cause you to hit a wall during exercise, but it can also make you feel like you literally hit a wall - blurred vision, lightheadedness, nausea, the general feeling that you might suddenly pass out are just some of the symptoms of low blood sugar, also known as “hypoglycemia.“
What Is Creatine? | Creatine Supplementation

What Is Creatine? | Creatine Supplementation

INFINIT offers vegan friendly Creatine Monohydrate per serving as an optional “Extra” for Custom Fuel formulas and Custom Protein blends. Creatine (Cr) is a commonly used athletic supplement that can enhance performance. Creatine supplementation specifically produces significant benefits in performance during short-duration, high-intensity exercise.
Q&A with INFINIT Athlete Spencer Petrov

Q&A with INFINIT Athlete Spencer Petrov

Spencer Petrov is quickly becoming one of America's biggest names of up-and-coming CX racers in the world. With huge success both internationally and domestically, Spencer could be America's best chance at winning a CX World Championship in the near future.
What is Beta Alanine

What is Beta Alanine

Beta-alanine is a hot topic in nutrition for exercise performance. Beta-alanine acts as a “muscle buffering agent” within the cells of muscle tissue. It is a naturally occurring amino acid that many athletes take in order to increase their muscles ability to delay fatigue and recover quicker from exercise. But how does it work?
Fueling is the Fast Track to Success

Fueling is the Fast Track to Success

Food IS fuel. Without significant amounts of carbohydrates, fats, and protein energy can not be stored, broken down, and used to power our bodies for training. Optimal physiological responses can not occur without adequate substrates that come directly from carbohydrates. Our main energy system that is important for events lasting longer than 2 minutes is the Aerobic System. The human body absolutely needs carbohydrates and fats in order to adapt and improve Aerobic Foundation (AF) processing rates, Prolonged Aerobic Capacity (PAC), and Aerobic Rate Capacity (ARC).
Top 10: What the Athletes Want to Know

Top 10: What the Athletes Want to Know

INFINIT Formulation Specialists, Ryan and Emily, run down the top 10 questions that they receive from customers during consults. First up, "Do I need more than one INFINIT formula?"