AJ Baucco: Pro Triathlete & Coach

AJ Baucco: Pro Triathlete & Coach

After spending the better part of last decade as a student of the sport of triathlon, it has become very apparent that I thoroughly enjoy sharing my wealth of knowledge with others. I have been incredibly lucky to learn from some of the best athletes and coaches in the sport. My knowledge, coupled with an innate desire to teach others, makes coaching the perfect fit for me. Coaching mixes two of my strongest passions, education and triathlon.
April is Adult Learn-to-Swim Month

April is Adult Learn-to-Swim Month

According to the Centers for Disease Control, 37 percent of American adults can’t swim the length of a pool, which puts them at risk of being one of the 10 people who drown every day in the United States. The Swimming Saves Lives Foundation, U.S. Masters Swimming’s charitable arm, has declared the month of April “Adult Learn-to-Swim Month.” April marks the start of the warmer months when pools, lakes, and beaches are opening up for spring and summer recreation. In an effort to reduce these staggering numbers, INFINIT & U.S. Masters Swimming have partnered up to raise awareness and resources for the Swimming Saves Lives Foundation through the development of the U.S. Masters Swimming line of formulas. 
Frankie's Formulas: Paris-Roubaix

Frankie's Formulas: Paris-Roubaix

Frankie's Paris-Roubaix Formula at a Glance:  Over 3 hour formula, Triathlon, Cycling, Mountain Bike, Cramper's Blends, Heavy Sweaty, Sensitive Stomach, Clydesdale/Athena, Male, Salted Caramel. INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.
Frankie's Formulas: Gent–Wevelgem

Frankie's Formulas: Gent–Wevelgem

INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.
Frankie's Formulas: Paris-Nice

Frankie's Formulas: Paris-Nice

INFINIT is excited to announce the launching of our #MyMix series starting with Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Over the next couple months, we will be bringing you insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.
Guess Who Just Made History?

Guess Who Just Made History?

Waking up the morning of the largest cross country ski race in North America and the largest cash purse in the country ($10,000) I look out the window to check out the weather. Temperatures still haven't dipped below freezing, meaning that this will be one of the warmest American Birkebeiner races in recent history. It isn't uncommon for a big temperature swing on race day, but the last few years it has been a cold snap. The body takes time and energy to adjust to changes in temperature and fueling become even more important. My nutrition changes somewhat from warm to cold.
What is CoQ10?

What is CoQ10?

What is CoQ10? Coenzyme Q10, or CoQ10, is naturally made by our bodies and found within every cell of the human body. It is a substance similar to that of a vitamin and our cells use it to produce the energy needed for cell maintenance and production. As it functions as an antioxidant, CoQ10 can protect the body from damage caused by harmful molecules.  Additionally, CoQ10 can boost energy and speed up the recovery time from intense endurance efforts.
Outside Magazine: The Outside Guide to 2016

Outside Magazine: The Outside Guide to 2016

The year ahead will be filled with goggles that guide us down the ski hill, stoves that could save humanity, and Kubrickian pods that will carry us to the edge of space. From new sports (bikepacking!) to epic expeditions (high school twins will make first descents in Antarctica!), we're laying down 22 bold predictions about the people, trends, and gear that will shape our world in 2016.
Meet the INFINIT Team

Meet the INFINIT Team

Just how small are we? With a staff of only 8 full-time and 2 part-time employees, there is a big chance that you will recognize the name of someone you have worked with here at INFINIT!  Get to know the team behind creating, mixing, and producing your nutritional needs.
Top 10: What the Athletes Want to Know

Top 10: What the Athletes Want to Know

INFINIT Formulation Specialists, Ryan and Emily, run down the top 10 questions that they receive from customers during consults. First up, "Do I need more than one INFINIT formula?"