I’m a triathlete, and like most endurance athletes, I have always predominantly relied on races to fuel my motivation and training. That changed this year when my fourth race of the season was cancelled, and I was faced with the challenge of adjusting plans last minute. It was frustrating and overwhelming but deep down I knew I would find something else to keep me moving. It wasn’t long before my coach texted me, asking if there were any challenges that I wanted to try to keep my motivation high. Funny enough, I already had a challenge mulling in the back of my mind.

Since 2012 Frank and Stacey DeJulius have owned and operated Fleet Feet Cincinnati. They have three locations and a devoted following with runners, walkers and triathletes alike. When COVID-19 hit, running stores were deemed non-essential. Stores all over the country were scrambling and trying creative ways to make ends meet. Frank's passion for his community, the sport and his customers, helped him weather the storm during these extremely difficult times.

Picture this… your heart has been beating over 150 bpm for the last 2 hours, you’re fighting dehydration, it’s over 100 degrees, your appetite is low, and you feel your body and your brain starting to fade. Sound familiar? Now image all those things but stuffed inside the cramped, loud cabin of a race car.

Let’s be honest, we don’t know what life can throw at us. Unexpected illnesses, wildfires, natural disasters, and more can happen anywhere and can hit without warning. A lot of us have the same question — How can we be prepared to take care of ourselves and our loved ones in case of an emergency? To help you navigate this complicated and somewhat stress-inducing question, we did some research and created a list of 10 things recommended you keep on hand in order to be prepared for an emergency.

Over the past months COVID-19 has drastically changed our lives. With schools closing and people working from home, it has seemed like a different world. Even with following all precautions and practicing social distancing, there’s still a threat that one could come into contact with the virus. So you may be wondering what you could be doing to keep your immune system strong.

For almost 16 years, INFINIT Nutrition has been focused on the health and well-being of our customers. We have always taken pride in prioritizing the nutritional wellness and safety of every single person who has chosen us to be their nutrition supplement provider, as we truly hope that we can help improve their quality of life. We are eternally grateful for all of you and wanted to reach out during these uncertain times to fill you in on what we are doing to navigate the COVID-19 outbreak.

Strength training is not just for building strength and bulky muscles. More and more studies are coming out showing that there are a wide range of benefits associated with resistance and weight bearing exercise, beyond just athletic performance. While strength and weight training has traditionally had a reputation for being a male-centric type of exercise reserved for those trying to bulk up and gain mass, it is now transitioning to a popular activity and tool used for weight loss, cross training, and overall general fitness.

The days are getting shorter and, for most of us, the cooler temperatures have started to roll in. Whether you’re hitting the road or tackling the trails, there are a few important things to remember in order to stay safe and optimize your performance as the cooler weather approaches.

Team INFINIT veteran, Dede Greisbauer, explains why she recently decided to go through physiological and metabolic testing, what the experience was like, and how the results affected her nutrition plan.

Rudy von Berg had a breakout year in 2018 with a 10th place finish at the 70.3 World Championships, 1st place at the Wildflower Triathlon, and several 70.3 wins including the European Championships and South American Championships. He also took the tape at last year’s 70.3 Nice, which is the site of this year’s IRONMAN 70.3 World Championships coming up on September 8th.

Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.

Sweat rate is a critical piece of information for athletes, and it is actually fairly easy to figure out. But this relatively simple data point can have a major impact on your performance. Studies have shown as little as a 0.5% loss of body water can cause increased strain on the heart, and as little as 2-3% of total body weight can cause declines in performance.