This isn’t your regular iced coffee. Our brand new COLD BREW Performance Coffee is brewed low and slow, lightly sweetened and, blended with a hint of real cream, plus packed with 20 grams of premium grass-fed whey protein. In recent years cold brewed coffee has steadily been growing in popularity. Starting as a fad drink, to now being a staple in every coffee shop around.

Sugar. This sweet and energy-rich substance (C12H22O11) has been used and treasured by humans for thousands of years. It is one of the world’s oldest documented commodities. It's also one of the most utilized ingredients in the world, and is responsible for bringing sweetness to our lives in the form of baked goods, chocolate, ice cream, and so much more. So why have these once highly valued granular bits of sweetness suddenly found their way into our health-conscious crosshairs?

The American Triple-T is a weekend-long event consisting of four different triathlon distance races spanning three days. Athletes who take on the event have the option to partake in a single race or go all-in by doing the entire weekend of racing, ranging from a super-sprint to half iron (70.3) distance.

INFINIT is excited to announce Matt will be joining what is shaping up to be a truly stellar Team INFINIT roster in 2019 and beyond. After an astonishing comeback journey following an accident during the 2017 IRONMAN World Championship, Matt stunned the world with a 6th place finish when he returned to Kona one year later. 

Spartan. Tough Mudder. Warrior Dash. As different as the names may be, they’re all representative of a sport that has been presenting fitness enthusiasts with new challenges for the better part of the last decade. An Obstacle Course Race (OCR) isn’t just a 5K. Nor is it a triathlon, or a strength-training competition. It’s the best elements of all those events rolled into what has lovingly been described by devotees as a sufferfest, and it’s going to push your body and mind to the limit.

We want to see YOU race in black and gold this season. The Race Like a Pro 2018 Nutrition Giveaway gives you the opportunity to get your race day nutrition covered by rocking INFINIT Cuore gear while you compete and sharing with us on social media! Race Like a Pro will run throughout the entire 2018 season, but to participate you must purchase your INFINIT Cuore gear before the store closes January 28th.

Caffeine is one of the most commonly used drugs in the world with millions (probably billions) of people around the world drinking coffee, tea, soft drinks, energy drinks, and taking various caffeine containing supplements on a daily basis. Why do we love caffeine so much? Whether its the morning cup of Joe or the afternoon energy drink to get over the 3:00 slump, we are obsessed (or should I say addicted) to caffeine! It gets us going, keeps us awake, makes us feel good, and helps us swim/bike/run/paddle/lift/climb faster, further, and heavier than without it!

When it comes to protein, most people think about weight training, big muscles and "bulking-up". Do endurance athletes need protein DURING training and racing? The answer is maybe... Let's take a closer look at the ins and outs of protein for endurance athletes during training and racing. 

At the age of 13 most of us are hanging out with our friends, stressed about our complicated middle school lives, and anxious for high school to start in a year. 13 year old Lucy Westlake is not like most of us. At the age of 13 Lucy is attempting to become the youngest girl to summit the highest mountain in each of the 50 U.S. States. 

We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.

Beta-alanine is a hot topic in nutrition for exercise performance. Beta-alanine acts as a “muscle buffering agent” within the cells of muscle tissue. It is a naturally occurring amino acid that many athletes take in order to increase their muscles ability to delay fatigue and recover quicker from exercise. But how does it work?

It is best if, when riding your bike to a triathlon at 4:00am, one of your contact lenses does not fall out. If it does, you’ll be forced to stop, dig out your spare, and put a new lens in. This delay may give a guy with a flyswatter in his shorts the opportunity to strike up a conversation with you on the side of the bike path in the dark. He may then give you his card, which doesn’t feature his name but does include the title “Flyswatter Guy”.