Protein isn’t just for bodybuilders—it's a critical part of endurance performance. This article breaks down how much protein runners, cyclists, and triathletes really need, when to take it, and how a strategic liquid nutrition plan can help you hit your goals without overcomplicating your fueling.

This ultimate DIY energy boost features a combination of chocolate and peanut butter, a pinch of sea salt, and RAW pure grass-fed whey protein. Not only are they delicious and easy to make, but they also have whole grains and are protein-rich.

Buckeyes are a great easy, no-bake dessert that just so happens to be the perfect recipe to add our RAW protein powder to.

So, it is officially the holiday season! And what would the season truly be without holiday treats? There’s candies, there’s gummies, there’s pies...but what about a treat that can also serve as a pre- or post-workout snack?! The answer to that question would be: muffins. And not just any muffins...Peppermint Mocha MUD muffins. 

It’s that time of year again, Pumpkin Spice EVERYTHING! Over at INFINIT nutrition we have been baking up some warm delicious pumpkin spice protein cookies. Whether you’re craving something sweet, need a mid-day boost, or just finished a workout, this treat is sure to do the trick and sneak in some extra grams of protein.

Why enjoy one INFINIT fan-favorite formula when you could combine two for an even more delicious and protein-packed snack? That’s right. We’re bringing you a two-in-one protein shake, jam packed with 28 grams of high quality complete protein, less than 300 calories, and boosted with 100 mg of caffeine. It’s sweet, smooth, and the perfect midday pick me up or post workout refresher.

Nothing better than blending up some ice cold goodness to cool down the body & jumpstart the recovery process. The only thing better than a bottle full of INFINIT? A bottle full of INFINIT Protein Smoothies!

This isn’t your regular iced coffee. Our brand new COLD BREW Performance Coffee is brewed low and slow, lightly sweetened and, blended with a hint of real cream, plus packed with 20 grams of premium grass-fed whey protein. In recent years cold brewed coffee has steadily been growing in popularity. Starting as a fad drink, to now being a staple in every coffee shop around.

Valentine’s Day is one of our favorite holidays around the INFINIT HQ. Something about this holiday, and the bright red and pink decorations that contrast with the grey of the February landscape, just makes it feel like the first glimpse of winter’s passing, and it reminds me of warm temperatures coming down the pipe.

No matter how much (or little) you know about nutrition, everyone knows protein is an important part of performance, recovery, and overall health! It is recommended that average adults get a minimum of 0.8 grams of protein per kilogram of body weight per day (or 0.36 grams per pound of body weight).1 This works out to be about 45 grams for a 125 pound adult and up to 73 grams for a 200 pound adult

Make your own protein granola bars at home with this simple recipe using RAW pure grass-fed whey protein. These sweet and salty treats pack a serious nutritional punch — loaded with healthy fats, whole grains, and protein.

Athletes and active people have higher protein needs but often fall short of these targets which can lead to performance declines and can even impact your overall health. We break down 8 telltale signs that you need to increase your daily protein intake, plus, tips for finding good protein sources.