What Is Creatine? | Creatine Supplementation

What Is Creatine? | Creatine Supplementation

INFINIT offers vegan friendly Creatine Monohydrate per serving as an optional “Extra” for Custom Fuel formulas and Custom Protein blends. Creatine (Cr) is a commonly used athletic supplement that can enhance performance. Creatine supplementation specifically produces significant benefits in performance during short-duration, high-intensity exercise.
Q&A with INFINIT Athlete Spencer Petrov

Q&A with INFINIT Athlete Spencer Petrov

Spencer Petrov is quickly becoming one of America's biggest names of up-and-coming CX racers in the world. With huge success both internationally and domestically, Spencer could be America's best chance at winning a CX World Championship in the near future.
What is Beta Alanine

What is Beta Alanine

Beta-alanine is a hot topic in nutrition for exercise performance. Beta-alanine acts as a “muscle buffering agent” within the cells of muscle tissue. It is a naturally occurring amino acid that many athletes take in order to increase their muscles ability to delay fatigue and recover quicker from exercise. But how does it work?
New & Improved INFINIT Recovery Formulas

New & Improved INFINIT Recovery Formulas

Our sleek new designs for :REPAIR and :NOCTURE will be turning heads, plus the eco-packaging uses more than 50% less plastic than our old containers for more environmentally-friendly natural recovery.
Fueling is the Fast Track to Success

Fueling is the Fast Track to Success

Food IS fuel. Without significant amounts of carbohydrates, fats, and protein energy can not be stored, broken down, and used to power our bodies for training. Optimal physiological responses can not occur without adequate substrates that come directly from carbohydrates. Our main energy system that is important for events lasting longer than 2 minutes is the Aerobic System. The human body absolutely needs carbohydrates and fats in order to adapt and improve Aerobic Foundation (AF) processing rates, Prolonged Aerobic Capacity (PAC), and Aerobic Rate Capacity (ARC).
What is CoQ10?

What is CoQ10?

What is CoQ10? Coenzyme Q10, or CoQ10, is naturally made by our bodies and found within every cell of the human body. It is a substance similar to that of a vitamin and our cells use it to produce the energy needed for cell maintenance and production. As it functions as an antioxidant, CoQ10 can protect the body from damage caused by harmful molecules.  Additionally, CoQ10 can boost energy and speed up the recovery time from intense endurance efforts.
INFINIT for Multisport Nutrition

INFINIT for Multisport Nutrition

As an INFINIT Formulation Specialist, I hear a handful of common questions everyday. One of the biggest sources of confusion for athletes is how to set up their nutrition strategy for a multisport event like triathlon. Many people assume that a single formula should cover them throughout the entire event. But as I’m about to explain, this simply isn’t the case. The best bike nutrition is NOT the best nutrition for your run, and trying to use the same nutrition for both could potentially create issues for you come race day.
Hydration 101: The Basics

Hydration 101: The Basics

What is the single biggest issue I see with the age groupers I work with? Let me tell you about an e-mail we received. We received a “complaint” from a customer who said he got dehydrated using his custom INFINIT formulation. First, we very rarely get complaints about the product (if ever). It just does not happen that often and it gets our attention fast. Normally it is from the customer doing too much, we see that over and over. They are drinking their product and happily munching on gels and blocks and wonder why they feel like they ate a bag of nails after 5 hours. 
Coaching Corner: Ingredients for Great Endurance

Coaching Corner: Ingredients for Great Endurance

In writing November's article on endurance tips, it was hard to narrow down to just a couple of items that would be the most bang for the buck, so to speak. Therefore, I decided to continue last month's theme and expound upon a few more components for great endurance.

INFINIT 101: Importance of Electrolytes

INFINIT 101: Importance of Electrolytes

INFINIT’s exclusive blend of electrolytes is made up of four salts that match your sweat rate. This is primarily sodium, with potassium, calcium and magnesium. Our electrolytes are the most readily absorbable forms and are pharmaceutical grade. Developed by staff nutritionist Kim Brown MS, RD., this blend of these essential salts gives you everything you need for racing or training. Now there is no need to supplement with salt tablets or to juggle pills while running or riding your bike. Unlike most other products, Infinit gives you enough electrolytes to meet your personal goals. Just set the slider bar to suit you and throw the pills away!
INFINIT 101: Carbohydrate Blend

INFINIT 101: Carbohydrate Blend

Infinit's carbohydrate blend is a combination of sucrose, dextrose and maltodextrin. Dextrose and sucrose are slightly faster burning molecules and are broken down more quickly by the body for optimal absorption. The short distance end of the slider has a higher percentage of faster burning dextrose for quick energy. Maltodextrin is slower burning, and therefore is more conducive for long distance endurance events. The long distance end of the slider uses primarily maltodextrin for its endurance qualities. Adjusting the slider will change the percentage of dextrose to maltodextrin.
Nutrition Library: Calculating Calories for the Bike

Nutrition Library: Calculating Calories for the Bike

New Years resolutions have been set and many are embarking on their first century training program as a result! In order to maximize performance, it is essential to fuel yourself properly during training rides and racing, especially when you are riding longer than 2 hours. As a nutritionist, I have found that many cyclists tend to overestimate actually cycling energy expenditure, causing them to overeat during the day and gain unwanted weight during season. Furthermore, an overzealous calorie intake during training can trigger a multitude of stomach issues (e.g., nausea, diarrhea, vomiting, side stitches, sloshing) and ultimately diminish performance. Below is a step-by-step guide to help you determine your total calorie burn during training rides as well as your target calorie replacement needs after about 90-120 minutes of cycling. Happy riding trails!