INFINIT started as an idea from one guy, Michael Keiser. His idea was to create a platform where athletes could create an isotonic drink that contained everything you need to race at Ironman. Mike and I were training partners and friends. He told me of his plan on a plane on the way to Kona. When I heard his idea, I was instantly in.

As the sun set on the final UCI race the Kingswood Cyclocross venue in Mason, Ohio Stephen Hyde (Cannondale Cyclocross World) crossed the finish line, arms aloft in front of a loud crowd to take his second victory in as many days of racing at the Cincy CX Festival with PanAm Championships. The men’s Pro UCI C1 (highest international category) at Kings on Sunday capped off two days of racing for amateurs and professionals alike.

It's hard for me to believe that in just two days I leave for Hawaii to compete in my 2nd Ironman World Championships. For those of you who do not know me, I have been competing as a pro since 2008. I raced primarily Olympic and Sprint triathlons until doing my first Iron distance race, Challenge Atlantic City in 2014. I ran a 3:08 marathon and won! Since, then I have recorded 5 top-10 Ironman finishes.

The Super Bowl event for triathlon is on it’s 10 day countdown to Saturday, October 8, 2016 in Kona,Hawaii. The Ironman World Championships are here and for those who compete in triathlon, it’s our special day. The pro field is stronger than ever, but the real stories are within the age group athletes and the industry related companies who help them. These athletes have demonstrated desire, determination and discipline to qualify for this epic event.

I climbed Colorado’s 100 highest mountains without using a car. While most people who climb in Colorado wake up at about 5,000’ and drive a motor vehicle hundreds of miles to a trailhead at 9,000’ to 11,000’, I did not. On July 1, 2016, I started at the Four-Way trailhead outside of San Luis, Colorado, a full twelve miles north of the New Mexico border. On September 9, 2016, after climbing 104 peaks and biking peak to peak, I summited Longs Peak and finished my journey at the Longs Peak ranger station in Northeast Colorado.

As the summer comes to an end and the school year begins, some INFINIT athletes are faced with the task of balancing a full school schedule and a packed racing calendar. With training schedules, class, and homework a lot of kids can get overwhelmed but these INFINIT athletes have it down to a science. Maddy Frank, Lucy Westlake, and the Prochain Cycling team all put being students before athletes but still continue to succeed at the highest level of their individual sport.

Maverick Multisport is a team of individuals all working towards one goal, to improve one another in the sport of triathlon and to help the community surrounding the sport.  Maverick is a professional triathlon team based out of the United States that was started by team Director Chris Hutchens in 2012.  The team began as a way for Chris, and three pro triathletes, to secure sponsorship from companies like INFINIT Nutrition.  Today the team has grown to become something Chris had never really imagined.  The team now consists of seven pros, roughly 20 age groupers, and a youth development team to help build up the triathletes of tomorrow.

With over 40 wins per season over the past 6 years and & multiple state and national titles, the KHS-Maxxis-JLVelo team is one of the best cycling teams in the US. INFINIT nutrition is partnered with the KHS-Maxxis-JLVelo cycling team to provide them with all of their nutritional racing needs.

Josh Tostado, or as many know him, "Toast", is one INFINIT athlete unlike most people you will meet.  Josh thrives on pain and endurance, and this has led him to become one of the top distance mountain bikers in the world.  Josh grew up in Maine where he learned to cross country ski and mountain bike.  After a trip to Colorado, to ski the Arapahoe basin, Tostado was hooked.  He told his parents that he would be moving to Colorado to be a ski bum and live out his dreams there.

Meet Rob Barlow, one of the most adventurous athletes we have ever sponsored. Rob is attempting a feat that has never even been attempted. He is hiking, biking, climbing, and rappelling the 100 highest mountains (the "Centennials") in Colorado without the aid of a car. The effort will require 1200 miles of biking and 500 miles of hiking in 65 days. The average work load is 28 miles per day, 32% hiking and 68% biking. It has never been done before. In fact, the Centennials have never even been navigated in one effort using a car to go between mountain ranges.

The first week of the tour is here. Cycling Legend & commentator, Frankie Andreu gave us the insider information on what is really going on in the heads of riders during those crucial first few days on the bike. 

When it comes to the Tour de France, and cycling as a whole, few are known to be as knowledgeable as Frankie Andreu. Frankie raced the Tour nine times, from 1992 to 2000, and captained the United States Postal Service team from 1998-2000. The following is a look at what goes through the heads of riders and what goes on behind the scenes before the Tour written by Frankie himself: