Get Off Your Butt

Get Off Your Butt

It’s winter time and I’m telling you to get off your butt. I’m not calling you lazy or to tell you to stop sitting on the couch. In fact, it’s important to take some time off and rest the body. A rest period will allow the body to reset both mentally and physically. This doesn’t mean you have to stop exercising but by giving a pause to your usual sport you can make yourself better at your specific sport.
A Note from the Chief Powder Maker

A Note from the Chief Powder Maker

We hope that this note finds all of our INFINIT family with your feet up, getting an extra hour in your favorite chair after a long and successful season. It has been an amazing ride for the past 12 months here at INFINIT headquarters. ​We are blessed to continue to grow our business,​ but have still maintained the important personal relationships with our customers. I still see customers’ names that were the early adapters 11 years ago!
Pumpkin: Fall's Nutritious Flavor

Pumpkin: Fall's Nutritious Flavor

We all know you can carve a pumpkin. But did you know that you can also carve yourself a new body by consuming pumpkin? A body that remains healthy and vibrant...thanks to pumpkin. One that you’ll be able to marvel at with improved vision because of, you guessed it, pumpkin. We’ll explain...
Pan-Am Championships Recap

Pan-Am Championships Recap

As the sun set on the final UCI race the Kingswood Cyclocross venue in Mason, Ohio Stephen Hyde (Cannondale Cyclocross World) crossed the finish line, arms aloft in front of a loud crowd to take his second victory in as many days of racing at the Cincy CX Festival with PanAm Championships. The men’s Pro UCI C1 (highest international category) at Kings on Sunday capped off two days of racing for amateurs and professionals alike.
Q&A with INFINIT Athlete Spencer Petrov

Q&A with INFINIT Athlete Spencer Petrov

Spencer Petrov is quickly becoming one of America's biggest names of up-and-coming CX racers in the world. With huge success both internationally and domestically, Spencer could be America's best chance at winning a CX World Championship in the near future.
What is Beta Alanine

What is Beta Alanine

Beta-alanine is a hot topic in nutrition for exercise performance. Beta-alanine acts as a “muscle buffering agent” within the cells of muscle tissue. It is a naturally occurring amino acid that many athletes take in order to increase their muscles ability to delay fatigue and recover quicker from exercise. But how does it work?
Meet Team INFINIT: Rob Barlow

Meet Team INFINIT: Rob Barlow

I climbed Colorado’s 100 highest mountains without using a car. While most people who climb in Colorado wake up at about 5,000’ and drive a motor vehicle hundreds of miles to a trailhead at 9,000’ to 11,000’, I did not. On July 1, 2016, I started at the Four-Way trailhead outside of San Luis, Colorado, a full twelve miles north of the New Mexico border. On September 9, 2016, after climbing 104 peaks and biking peak to peak, I summited Longs Peak and finished my journey at the Longs Peak ranger station in Northeast Colorado.
Vuelta a España

Vuelta a España

We're wrapping up our series with Frankie Andreu, with a final insider view of one of the biggest races in the world - la Vuelta a España. The Vuelta is unlike any other race; for many riders, it's their last shot to prove themselves. Dive inside the peloton with Frankie, and into the mind of the racers who are going hard for the final Grand Tour race of the season.
Hydration in the Dairyland

Hydration in the Dairyland

Tour of America’s Dairyland (TOAD) is a legendary 10 day criterium race series surrounding Milwaukee, Wisconsin. Racers travel from all over the world to compete against the best criterium racers in an effort to take home the pink cow-print leader’s jersey. In a race with conditions as brutal as these and racers going all out for the majority of the race, hydration is a major key to success at the TOAD. 
INFINIT Athlete: Josh Tostado 

INFINIT Athlete: Josh Tostado 

Josh Tostado, or as many know him, "Toast", is one INFINIT athlete unlike most people you will meet.  Josh thrives on pain and endurance, and this has led him to become one of the top distance mountain bikers in the world.  Josh grew up in Maine where he learned to cross country ski and mountain bike.  After a trip to Colorado, to ski the Arapahoe basin, Tostado was hooked.  He told his parents that he would be moving to Colorado to be a ski bum and live out his dreams there.
100 Mountains 65 Days & 1750 Miles

100 Mountains 65 Days & 1750 Miles

Meet Rob Barlow, one of the most adventurous athletes we have ever sponsored. Rob is attempting a feat that has never even been attempted. He is hiking, biking, climbing, and rappelling the 100 highest mountains (the "Centennials") in Colorado without the aid of a car. The effort will require 1200 miles of biking and 500 miles of hiking in 65 days. The average work load is 28 miles per day, 32% hiking and 68% biking. It has never been done before. In fact, the Centennials have never even been navigated in one effort using a car to go between mountain ranges.
Fueling is the Fast Track to Success

Fueling is the Fast Track to Success

Food IS fuel. Without significant amounts of carbohydrates, fats, and protein energy can not be stored, broken down, and used to power our bodies for training. Optimal physiological responses can not occur without adequate substrates that come directly from carbohydrates. Our main energy system that is important for events lasting longer than 2 minutes is the Aerobic System. The human body absolutely needs carbohydrates and fats in order to adapt and improve Aerobic Foundation (AF) processing rates, Prolonged Aerobic Capacity (PAC), and Aerobic Rate Capacity (ARC).