INFINIT is continuing our Spring Classics Series, insider stories about what actually happened in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.

According to the Centers for Disease Control, 37 percent of American adults can’t swim the length of a pool, which puts them at risk of being one of the 10 people who drown every day in the United States. The Swimming Saves Lives Foundation, U.S. Masters Swimming’s charitable arm, has declared the month of April “Adult Learn-to-Swim Month.” April marks the start of the warmer months when pools, lakes, and beaches are opening up for spring and summer recreation. In an effort to reduce these staggering numbers, INFINIT & U.S. Masters Swimming have partnered up to raise awareness and resources for the Swimming Saves Lives Foundation through the development of the U.S. Masters Swimming line of formulas. 

Frankie's Paris-Roubaix Formula at a Glance:  Over 3 hour formula, Triathlon, Cycling, Mountain Bike, Cramper's Blends, Heavy Sweaty, Sensitive Stomach, Clydesdale/Athena, Male, Salted Caramel. INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.

INFINIT Nutrition and U.S. Masters Swimming announce a unique partnership that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of Masters swimmers.

INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.

It’s the first one day classic of the World Tour, and at 293km, it’s also the longest. If you add the neutral zone the race goes well past 300km. With a start at 10am it’s important to have a good breakfast and important to fuel up right before the race start. Milan San Remo, despite the distance, is known for having a very quick start. Usually on average it takes an hour for the break to establish itself and it’s not uncommon for the fast racing to last up to two hours. At speeds of 30 mph it takes a while for the right group to escape and for the field to grow tired of chasing everything down.

INFINIT is excited to announce the launching of our #MyMix series starting with Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Over the next couple months, we will be bringing you insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.

What is CoQ10? Coenzyme Q10, or CoQ10, is naturally made by our bodies and found within every cell of the human body. It is a substance similar to that of a vitamin and our cells use it to produce the energy needed for cell maintenance and production. As it functions as an antioxidant, CoQ10 can protect the body from damage caused by harmful molecules.  Additionally, CoQ10 can boost energy and speed up the recovery time from intense endurance efforts.

The year ahead will be filled with goggles that guide us down the ski hill, stoves that could save humanity, and Kubrickian pods that will carry us to the edge of space. From new sports (bikepacking!) to epic expeditions (high school twins will make first descents in Antarctica!), we're laying down 22 bold predictions about the people, trends, and gear that will shape our world in 2016.

Just how small are we? With a staff of only 8 full-time and 2 part-time employees, there is a big chance that you will recognize the name of someone you have worked with here at INFINIT!  Get to know the team behind creating, mixing, and producing your nutritional needs.

INFINIT Formulation Specialists, Ryan and Emily, run down the top 10 questions that they receive from customers during consults. First up, "Do I need more than one INFINIT formula?" 

The DeBoom name is one that is familiar in the endurance community. After Tim DeBoom’s back-to-back wins at Kona in 2001 and 2002, the DeBoom name became synonymous with success in triathlon. Tim’s older brother Tony also competed as a top tier triathlete. Tony had a successful career racing around the world as an age grouper and pro competing in Olympic and full Ironman distance triathlons. During his time racing, Tony finished runner-up behind his brother Tim at Ironman California, won Ironman Utah, and earned a coveted spot as an alternate for the 2000 US Olympic Triathlon Team.