Holowesko-Citadel Racing Team

Holowesko-Citadel Racing Team

The Holowesko-Citadel Racing team, presented by Hincapie sportswear, is heading to San Diego on May 15th to compete in the AMGEN Tour of California. The team and coaches at Holowesko-Citadel have worked in unison with the staff at Infinit to create a line of products that fuel athletes throughout the race. The low-calorie, high electrolyte blend provides energy and hydration, while preventing cramping, for a team that races with high pace and intensity. This year’s team is coming off a very impressive 2015 season in which they claimed the honor of top team on the National Racing Circuit, as well as top individual NRC rider being won by Tom Skujiņš. Tom has since left team Holowesko-Citadel but has been replaced by Former US NRC individual winner, Travis McCabe. This year, the team is aiming even higher, and that will start with stage wins at the Tour of California. This year’s roster for California includes Robin Carpenter, Andrei Krasilnikau, Oscar Clark, Rob Squire, Travis McCabe, Andzs Flakis, Jon Hornbeck, and Joe Lewis.
The Grio

The Grio

INFINIT is continuing our Spring Classics Series, insider stories about what actually happened in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.
AJ Baucco: Pro Triathlete & Coach

AJ Baucco: Pro Triathlete & Coach

After spending the better part of last decade as a student of the sport of triathlon, it has become very apparent that I thoroughly enjoy sharing my wealth of knowledge with others. I have been incredibly lucky to learn from some of the best athletes and coaches in the sport. My knowledge, coupled with an innate desire to teach others, makes coaching the perfect fit for me. Coaching mixes two of my strongest passions, education and triathlon.
INFINIT is Proud to Sponsor KHS-Maxxis-JLVelo Cycling Team for the 2016 Race Season

INFINIT is Proud to Sponsor KHS-Maxxis-JLVelo Cycling Team for the 2016 Race Season

The SoCal-based Pro Cycling Team has been making waves early in the 2016 season. The 2015 season was fantastic on many fronts for the KHS-Maxxis-JLVelo cycling team. The team won 33 races across the United States and also netted several NRC podiums. Arguably, the highlight of the season was rider Fabrizio Von Nacher representing the team, and his native country of Mexico, at this year's World Championships in Richmond, Virginia. The KHS-Maxxis-JLVelo Cycling Team is off to an amazing start in 2016. The team already had 8 wins and 13 podium appearances going into the first round of NRC events at the Redlands Bicycle Classic in April.
April is Adult Learn-to-Swim Month

April is Adult Learn-to-Swim Month

According to the Centers for Disease Control, 37 percent of American adults can’t swim the length of a pool, which puts them at risk of being one of the 10 people who drown every day in the United States. The Swimming Saves Lives Foundation, U.S. Masters Swimming’s charitable arm, has declared the month of April “Adult Learn-to-Swim Month.” April marks the start of the warmer months when pools, lakes, and beaches are opening up for spring and summer recreation. In an effort to reduce these staggering numbers, INFINIT & U.S. Masters Swimming have partnered up to raise awareness and resources for the Swimming Saves Lives Foundation through the development of the U.S. Masters Swimming line of formulas. 
Frankie's Formulas: Paris-Roubaix

Frankie's Formulas: Paris-Roubaix

Frankie's Paris-Roubaix Formula at a Glance:  Over 3 hour formula, Triathlon, Cycling, Mountain Bike, Cramper's Blends, Heavy Sweaty, Sensitive Stomach, Clydesdale/Athena, Male, Salted Caramel. INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.
Frankie's Formulas: Gent–Wevelgem

Frankie's Formulas: Gent–Wevelgem

INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.
Frankie's Formulas: Milan-San Remo

Frankie's Formulas: Milan-San Remo

It’s the first one day classic of the World Tour, and at 293km, it’s also the longest. If you add the neutral zone the race goes well past 300km. With a start at 10am it’s important to have a good breakfast and important to fuel up right before the race start. Milan San Remo, despite the distance, is known for having a very quick start. Usually on average it takes an hour for the break to establish itself and it’s not uncommon for the fast racing to last up to two hours. At speeds of 30 mph it takes a while for the right group to escape and for the field to grow tired of chasing everything down.
Frankie's Formulas: Paris-Nice

Frankie's Formulas: Paris-Nice

INFINIT is excited to announce the launching of our #MyMix series starting with Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Over the next couple months, we will be bringing you insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.
Guess Who Just Made History?

Guess Who Just Made History?

Waking up the morning of the largest cross country ski race in North America and the largest cash purse in the country ($10,000) I look out the window to check out the weather. Temperatures still haven't dipped below freezing, meaning that this will be one of the warmest American Birkebeiner races in recent history. It isn't uncommon for a big temperature swing on race day, but the last few years it has been a cold snap. The body takes time and energy to adjust to changes in temperature and fueling become even more important. My nutrition changes somewhat from warm to cold.
What is CoQ10?

What is CoQ10?

What is CoQ10? Coenzyme Q10, or CoQ10, is naturally made by our bodies and found within every cell of the human body. It is a substance similar to that of a vitamin and our cells use it to produce the energy needed for cell maintenance and production. As it functions as an antioxidant, CoQ10 can protect the body from damage caused by harmful molecules.  Additionally, CoQ10 can boost energy and speed up the recovery time from intense endurance efforts.