While 2020 brought about a pause on the races and events, INFINIT Pros Ryan Petry and Alexey Vermeulen also witnessed the pandemic-driven uptick in people starting to ride. Being lifelong lovers of cycling, they sought out a way to help really immerse these new riders into the sport. This is where the From the Ground Up Project was born. Out of thousands of submissions that came in from across the country, Ryan & Alexey had the difficult task of narrowing it down to just 3 riders to take under their wing and equip with everything needed to start training. 

Coffee is one of the most popular drinks in the world and athletes have long been linked with consuming copious amounts of coffee. Before we talk about how coffee can benefit performance AND your overall health, let’s take a look at a few fun facts about coffee.

No matter how you like them, it’s no secret that donuts aren’t exactly considered a “health food.” These yummy pastries are typically packed with simple carbs and saturated fat, so for the average person, they’re probably best enjoyed as an occasional treat. But we’re turning that notion on its head by taking everyone’s favorite morning treat, and reworking the recipe to create a protein-packed option that can actually be used as a light breakfast or post-workout fuel. These delicious cinnamon-sugar coated donuts don’t just have to be a treat. By incorporating protein into the mix, you can actually create a guilt free (or less) option for everyone!

More than a passing trend…plant-based diets have gone mainstream. A recent study found that, over the last 15 years, the number of Americans who report following a plant-based diet has increased from 290,000 in 2004 to a whopping 9.7 million in 2020.

Here at INFINIT HQ, we've been working hard behind the scenes on a brand new PRESET Blend featuring our #1 most requested CUSTOM option — Vegan protein! You asked for it. Now, we’re excited to unveil the original all-in-one endurance fuel, and the cornerstone of the INFINIT Nutrition product line, has gone plant-based with the new :GO FAR + plant protein.

This recipe makeover is the adult version of a favorite childhood snack. This one bowl recipe gives sweet, salty, and savory in every crunch along with a balance of protein, carbs, and fat. Plus, the addition of our COLD BREW Protein Coffee gives it 21 mg of caffeine per serving. So it's like having your breakfast and morning coffee all in one! 

Here at Infinit, we love finding ways to incorporate our products in new and delicious ways. With the holidays coming up, we thought it was a great opportunity to mix up a new batch of goodies to celebrate the season. This recipe incorporates our seasonal Peppermint Mocha Custom Protein, which helps add a little bit of extra protein for Santa this year. This Peppermint Mocha Bark is the perfect no-bake treat take to your holiday cookie exchange, or just enjoy when the mood hits! 

Chelsea has been the backbone of our team here at INFINIT, keeping operations running smoothly for over 7 years. On August 1st, 2020, Chelsea was unexpectedly rushed to a local hospital. When she arrived, her team of doctors quickly discovered that her heart was failing. They began working tirelessly to keep it pumping, but it was too weak to keep going without the help of machines. At just 31 years old, this vibrant, active, and seemingly healthy mother of two was told she needed a new heart to live.

At 17 years old, Shangrila Rendon and her family moved from Manila, Philippines to Chino Hills, California. She entered the states as a teenager and took on the heavy responsibility of supporting her family as they worked to establish their new life in a new country.

Who said hydration was only for performance? Spice up your hydration game with an INFINIT Salted Cinnamon Cider!⁠ This delicious salted & hydrating cocktail can be made using your very own Apple Cinnamon Custom Hydration Blend, or regular Apple Cider.

When your customers are as good of bakers as ours are, you can’t help but share some of the love. INFINIT Customer Gail Gottfried loves our COLD BREW protein coffee so much that she created her own collection of Cold Brew Cookie Recipes. We first featured these beautiful confections on Instagram in May, and man did we get a reaction! Not only are these cookies Instagram-worthy they are delicious and nutritious. Made with only 6 simple ingredients, these scrumptious shortbread cookies are drizzled with a Cocoa Kahlua Glaze (yes please!).

It’s that time of year again, Pumpkin Spice EVERYTHING! Over at INFINIT nutrition we have been baking up some warm delicious pumpkin spice protein cookies. Whether you’re craving something sweet, need a mid-day boost, or just finished a workout, this treat is sure to do the trick and sneak in some extra grams of protein.